A 20x20 is a true island: four open aisle sides, about 400 square feet, and no shared walls. That changes the design problem entirely, because every approach has to look intentional and the booth has to read from every direction rather than presenting one face to a single aisle.
What we focus on
- Design the island to read from all four sides, with a strong central element or hanging sign.
- Submit and plan hanging-sign and rigging approvals under the venue's rules early, not on install day.
- Route traffic in from every aisle and past the demo without walling off the open island feel.
- Build the electrical and AV plan from a real load list, distributed across the floor.
- Engineer the 20x20 modular so it travels with swapped graphics and can break down for smaller dates.
Common questions
How big is a 20x20 booth and is it an island?
A 20x20 is about 400 square feet and is a true island, open on all four aisle sides with no shared walls. It is designed to read from every direction rather than presenting a single back wall to one aisle.
Do I need a hanging sign for a 20x20?
Most 20x20 islands use a suspended sign or light ring to be findable from across the hall. That rigging is governed by the venue's rules and must be submitted and approved in advance, which we manage as part of the plan.
How does rigging work at the Indiana Convention Center?
Inside ICCLOS, hanging signs and overhead structure are handled under the venue's rigging rules and installed through the official decorator. We submit the approval, place the rigging order, and schedule the hang.