A 10x10 inline is roughly 100 square feet of floor, one open aisle side, and neighbors on the other three. In Indianapolis that footprint shows up everywhere, from the exhibit halls at the Indiana Convention Center to the pavilions at the Indiana State Fairgrounds & Event Center, and the planning that makes it land well is mostly about doing a few things in the right order.
What we focus on
- Confirm the organizer's back-wall and side-wall height limits before any 10x10 graphics are released.
- Design the 100 square feet around one aisle, with the headline and demo placed for a walking attendee.
- Match the crate count and material handling to the show's advance-warehouse and dock schedule.
- Size venue power and flooring to what the booth actually runs and how long staff will stand it.
- Build modular so the same 10x10 hardware travels with swapped graphics to the next date.
Common questions
How big is a 10x10 booth and how much usable space is there?
A 10x10 is about 100 square feet with one open aisle side and neighbors on the other three. After a back wall, lighting, and any counter, plan on a compact but workable space for one or two staff, a demo, and literature.
What is the back-wall height limit for a 10x10 in Indianapolis?
Most organizers cap the back wall near eight feet and require side walls to step down toward the aisle. We confirm the exact number in the current exhibitor manual before releasing graphics so nothing has to be reprinted.
Can I set up my own 10x10 at the Indiana Convention Center?
Inside ICCLOS you may set up a basic 10x10 with your own full-time employees, but transport help and most install or dismantle work must go through the event's official decorator. We plan the labor line to that rule.